These days, everyone’s on the internet, but not all have the same kind of exposure necessary to get noticed. This is the same with businesses both online and offline. Relying on word of mouth and printed ads has become a thing of the past. While it is true that they place the companies on the Canadian map, a little help from technology can boost the marketing efforts of a business. In this digital age, it has become a requirement to add the company in the listings of free Canadian business directories, especially if you have been convinced that your company needs to reach out to a wider clientele.
Free Canadian business directories like 5in are online places where you can enlist your business just like you would in printed yellow pages—only with links directing to your website as well as other extras. Even if you haven’t put up a business website, the fact that you can establish an online presence through these listings can help customers who frequently browse the internet to contact you or come and visit your physical store or office. And because they are free, it means that you do not have to worry about paying a premium for your online marketing campaign. Your company’s name, address and contact details are all you need to provide.
Advantages of Enlisting in Free Canadian Business Directories
For those who are just beginning to realize the wonderful things that the internet can do to business, here are some of the benefits of enlisting in online business directories:
- Free advertising – Although you can opt for the paid listing, it is recommended that you start with free Canadian business directories first to see just how effective it is in drawing clients and customers. Because there is no financial obligation, you have nothing to lose if you try signing up your company in one or two directories. In fact, you are likely to gain more than with free Canadian business directories when you place an ad in the newspapers.
- Generating traffic to your website – This is especially useful if you already have a business website or an online store. Many free Canadian business directories allow you to link your website to them so that visitors from the listings will be converted into potential customers for your business.
- Improved Search Engine Optimization – Directory listings for businesses help companies become visible on search engines such as Google, Yahoo and Bing. This translates to a better online presence for your business. Once you are listed in a business directory, you don’t have to submit to a search engine because the latter will pick up your site’s URL from the directory itself. Hence, your company ends up in both the listing AND in search engines.
- Credibility – Being listed in a business directory means you will be placed along with similar businesses within a community. Take for example the website Yelp. Aside from allowing businesses to post their addresses and URLs, it also enables online visitors to rate and review the companies, thereby establishing their credibility. Creating a compelling business profile can help you gain prospects and place you in the top performing business rankings.
How to Properly Enlist Your Business
There are several things that you need to consider when enlisting your company in several free Canadian business directories. For one, you have to make sure that the necessary information about your company as well as its description is consistent in all the other online directories so as to avoid confusing online visitors. You should also make sure that your contact details are up-to-date and use keywords that aptly describe your business to ensure visibility among internet users.