A Canadian business directory is beneficial and represents an excellent marketing advantage for any Canadian business, especially for small businesses looking for efficient marketing strategies to get the best and fast results to gain an edge against their competitors. With that, they can ensure their business success and achieve their goals.
In addition, the Canadian business directories are offering outstanding support for businesses, and they are beneficial because they are cost-effective and targeted. Besides that, it is an advantage since most customers turn to the Internet for convenience and hassle-free searching of businesses and products they are interested in. Best of all, the leading Canadian business directories attract a significant number of users – anyone can be a potential customer.
Most free Canadian business directories present efficient and reliable business directory listings and offer an additional advantage to make a business stand out more from other business competitors. Now that there’s no doubt that a Canadian business directory is essential and favorable in business, read on to know how to create a perfect business listing.
Creating the Perfect Canadian Business Directory Listing
Creating a perfect Canadian business directory for the first time can be confusing and overwhelming without any guide or clue. Besides that, it is not surprising to commit mistakes in doing the business listing. However, it is all avoidable by learning the essential and reliable guide to do it. Thus, to create an effective online listing for your business, take a look at the following steps:
Set your business location online.
Setting up your business location online will give more information to your clients. In addition, it will also make your business look more accessible and welcoming. Hence, it will give an impression to people that your business is worth trying.
Aside from that, knowing your business location will not confuse everyone that is looking to find it. What is the significance of setting a business location online? Let’s look at a few of the more intriguing statistics below.
Regularly, over 1 billion people access Google Maps to locate companies.
With this data, you can assure that setting your business location online will benefit your business since many customers are conveniently locating businesses in Google Maps. At most, it is also part of the new business trends. Hence, it is helpful to follow the trend and take advantage of the excellent use of Google Maps.
Searching for companies accounts for 46% of all Google results.
The Internet has been offering benefits to people, and it is a waste not to take advantage of it. With the statistics of Google results about the companies, it is undeniable that business directory listing is effective and meant for success.
72% of consumers who perform an instant search would go to a retailer around five miles of their location.
It implies that if your company isn’t included on Google Maps, you may be losing a lot of clientele. You may start adding your current company to Google Maps so that you wouldn’t pass out on the opportunity to appear in nearby Google results.
We’ll go through the subsections in this guide on registering your company to Google Maps:
1. Log on to your Google My Business Profile First
Whether your company isn’t still registered on Google, you’ll therefore need to create a Google My Business profile. Register online at google.com/business by choosing Sign In; the registration is quick and straightforward. While moving along to another point, ensure that you’re logged in if you have an existing profile.
2. Enable the New Location to your Company’s Website
You’ll notice three horizontal lines towards the top-left portion of your panel when you’ve already accessed it. The button to “Add a new location” may be found by scrolling down the list.
3. Register Business Name & Business Address
There should be a prompt for you to type in your company name into a field. Hit Next once you’ve typed it in. It will take you to the next step, where you will be asked for your company address. Choose Next after entering your nation, street address, city, state, and other information.
4. Apply a Pin on Your Location
It’s your turn to introduce prospective clients where your company is based. Google would show you an image of the location you selected on the navigation pane, along with a red mark. Hover more into your company’s selected point, then press and hold or swipe the pin there. Some errors might lead to confusion among target users, so be sure you get this one right.
5. Verify Company Information
The following questions would seek your company’s type, contact information, and website link. This data may very well be pre-filled if you’ve had a Google My Business profile, and yet you would still get the option to modify this one. Once you progress, keep selecting “Next.”
6. Confirm Your Company To Google
Good job! You’ve nearly made it. Google must authenticate that you are the legal sole proprietor before it may feature it on their Coordinates. This section will initiate a standard procedure for getting a Code via your actual company location, company contact information, or other ways. Pick your preferred form of confirmation, wait until your Code appears, and then input this into your profile to thoroughly validate your company profile.
Your company profile will appear on Google Maps once you’ve finished the authentication procedure. Consumers can find directions to your company, submit feedback, and view images and other helpful information as a result of this. You’ll publish advertising postings, reply to comments, and watch data like keyword research and the number of times customers asked routes to your company as the administrator.
- Pro Tip: Go to google.com and type your company and location in the text box to see whether it’s really on Google Maps. Once you’ve clicked Search, go to the Maps section. You’ll see an outline of your neighborhood with recommendations of businesses with the same name. If yours doesn’t display, it’s because you haven’t signed up for Google Maps. If your company should show up, yet you didn’t register it personally, take action to verify it on Google and confirm the proprietor’s status.
Add all relevant business data. Make use of the NAP (name, address, phone number) format.
The abbreviation NAP stands for Name, Address, and Phone Number. Also, in enhancing your social media and digital visibility for general search, your company’s NAP must be precise and reliable, as Google prioritizes reliable data for its clients.
With local SEO, maintaining the accurate NAP for all of your ads and more on the website is critical. Once Google searches for anything regarding the company, it examines all of these entries. The information is saved and is used to rate the items. Consumers may become confused if NAP references include misleading data, resulting in negative consumer engagement.
Choose the best “Tags” and category that applies to your business.
Tags are relevant in creating an effective online business listing since they are the keywords that best represent and describe your business. Aside from that, tags are helpful to businesses since they will help your business be more accessible. It is possible since tags allow your business to be discovered more by customers. With that, many more potential customers will see your business listings.
With the relevance of tags in your business, it is vital to pay more attention to choosing the best tags that describe your business and allow you to reach more of your target potential customers for high visibility and accessibility. In addition, it is best to choose more positive adjectives because customers are more acquainted with positive attributes, such as best, professional, reliable, top, essential, and many more.
Add eye-catching photos to your business listing to provide character.
Undeniably, pictures have a more persuasive effect on people than words. Also, they best describe a thousand words conveniently. Aside from that, the best and impressive pictures are genuinely eye-catching and provide a unique character in your business listing.
Other than that, people are naturally curious, and it is the same with customers. They invest effort and time to discover more of a business they are interested in. In addition, pictures are an excellent design to create uniqueness and personalize your business and leave an impressive and unforgettable impression to anyone who will see your business listing. Thus, your business will surely stand out more.
Locally optimize your business listing.
One of the best ways to locally optimize your online business listing is to encourage your customers to leave any reviews for your business, and don’t forget to rate it. Also, it is an approach to build a stronger relationship with your customers by seeking their reviews. They feel special, and you can take advantage of them to attract more potential customers.
Moreover, the genuine and honest reviews in an online business listing are effective and reliable tools to convince more customers to choose you than your competitors quickly. Aside from that, the words of past customers are more trustworthy and convincing. They are better than your encouragement from the potential customers’ point of view. The reason is that reviews and testimonials seem to have no bias and genuinely help.
Other than that, you can also locally optimize your business listing by interacting with various business directory communities and encouraging them to visit your business and convincing them to share a review about their experiences. Also, it is crucial not to pay or bride some customers just to leave a review to gain more in your business. More often, it results in adverse consequences and might make your customers leave a bad review on your business.
With that in mind, the best solution is to consistently improve your business to meet the demand and preferences of your customers because only genuine and honest reviews can help you achieve your goal of being on top of the business listing.
Ensure that your business listing is constantly updated, especially the contact information.
Customers will find it challenging to connect with your business if you provide them lacking information. Hence, they will lose interest in your business, and eventually, they will find a better alternative. With that in mind, it is indispensable to ensure that your business listing is continuously updated, especially if they are changes that you significantly made.
In addition, some of the essential details you need to present in your business are contact information, products, location, operating hours, and many more. Other than that, it makes sense that customers interested in your business want to know all the information they can have to ensure that they choose wisely. So, if customers want all their needed information, do your best not to disappoint them and provide them with outstanding service.
Utilize online ads such as Google Smart Campaigns.
Utilizing Google Smart Campaigns feature reliable and impressive benefits for businesses and drive efficient advertising results. Besides that, online ads are among the most effective and suitable marketing strategies for any business like your business to reach more target potential customers and establish more connections to them to eventually pursue them to choose your business.
In addition, online advertising is also cost-effective and indeed drives more successful results if used right. Aside from that, the marketing strategy provides more targeted results and is designed to use keywords to target a particular potential customer and attract them to see your ads. With that varying effectiveness, it proves that tags are indeed a relevant tool in your business success.
Encourage your customers to review your business. Respond to customer reviews – may they be positive or negative.
After encouraging and pursuing your customers to leave their genuine and honest reviews on your business, the next step to do is to interact with them and show other people that you are interested in their reviews and opinion of your business.
Aside from that, you need to expect that you will encounter negative reviews. The best way to handle them is to respond to them with appreciation that they are still showing interest in your business and view their reviews as a helpful guide to continue improving your business.
Why the Canadian Business Directory is Practical
Today’s customers are more acquainted with the internet, and they opt to trust online results. Hence, fewer people opt to look for business in the printed business listing and hard copies of trade journals since they all require more effort and patience for searching. In comparison, the Internet and Google provide convenient, instant results. Thus, online business directories are more favorable in today’s time.
If you’re not still convinced about the high advantage of online business directories, explore their practical benefits. Scroll down to discover them.
Most people no longer rely on hard-copy directories.
With the harsh truth about customers stopping relying upon the hard-copy directories, there’s no need for you to list your business in there since there are fewer people who will only see it. Plus, it will make you slower to reach your target potential customers. With that, it is more practical and wiser to choose online business directories to ensure effective results. Best of all, awareness is essential in business marketing, so if you choose online directories, you have a higher chance to widen your business presence and capture more attention.
It increases your business’ discoverability.
Online business directories, such as Canadian business directories, are a relevant and practical tool that helps you widen and increase your business discoverability. In addition, exposure and high discoverability are significant factors to broaden the scope of your business presence. They will get you to the top of customer searches in relevance with your tags. When people are aware of your business, they will be more interested, eventually leading them and choosing your business.
It helps improve your SEO score and ranking.
Aside from exposure and discoverability, the Canadian business directories also help promote SEO scores and ranking improvement. It is possible because an online business delivers valuable and significant backlinks to your business site. Those backlinks play a significant role in the SEO marketing strategy.
Aside from that, if you have a reputable and trusted business website, you can insert links that can support a convenient and effortless build-up of powerful backlinks to top search results in the Google search. More importantly, the best online business directories provide SEO-friendly redirection results.
It enhances your company’s reputation positively.
No business is perfect and flawless; there are always negative comments and reviews, no matter how they improve. Fortunately, customers are aware of that and choose a business by their reputation. With that, an online business directory is significant in building and strengthening a trustworthy business reputation.
Aside from that, many businesses are competing since they offer similar products. Thus, with that abundant options, customers are overwhelmed and confused with what to choose. That’s why reputation is a significant key factor for them to deduce which is better than which.
So, this is when you need the best online Canadian business directories the most to set an edge from your business competitors. You can increase your business level of trust because directories are often seen as reliable and credible sources to search for superior quality, trustworthy businesses. Hence, if your business is listed in the best and reliable online business directories, customers will feel more guaranteed that your business is reputable and worth trusting.
More importantly, some of the best Canadian business directories offer the customer review feature, and it promotes incredible help in improving your online business reputation.
Canadian business directories boost your local audience reach.
Canadian business directories are specially providing help to boost your local audience reach. Although it is tempting and engaging to target improved national and international exposure to your business, it is better to start building a trustworthy reputation locally since it is easier and faster.
Other than that, the Canadian business directories offer leverage in local SEO. They are highly expanding the scope within the local target areas. In addition, it is said that to reach a solid and secure success, it is best to start in the basics and firmly build trust and reputation to offer an excellent competition in international business directories.
Business directory listings are generally cheaper than other advertising means.
Undoubtedly, there are many forms of business marketing strategies. However, not all of them are cheap and cost-effective. More often, the most effective comes with a budget-heavy price, and it is not a wise choice for small businesses. That’s why online business directories, such as Canadian business directories, are among the top marketing tools since they offer effective results at an affordable price.
Best of all, some of the best Canadian business directories provide either free or budget-friendly prices to help and encourage small businesses to build an impressive and trustworthy business reputation.
You don’t need a website to feature in the online business directories.
If you don’t have a business website yet, you can still build listings in online business directories to start working on building your business reputation. With that, there is no time wasted, and you can continue improving your business to reach more of your target potential customers.
Frequently Asked Questions
Here are some of the frequently asked questions about Canadian business directories.
Do online listings on a business directory help promote my business website?
Indeed. Listing your business in a Canadian business directory can dramatically boost your website’s SEO. When a probable client sees your website in an online directory, they are more likely to click your link, instantly redirecting them to your website. Furthermore, this will help you get more traffic, which can help you rank higher on search engines like Google. In addition, business listing will also help your website be more authoritative, at least to Google’s criteria, which can further help you perform better on SERP.
What is the most reliable business listing directory?
To be honest, no business directory can be the most reliable for every business. Hence, it is essential to know what are the specific needs of your business. However, there are business directories that are able to stay on top, including Google My Business and Bing Places for Business. It is also good to find great local business directories, like 5in, that can help you be more visible in your locality and target a more specific audience based on your location.
Are directory listings beneficial for SEO ranking?
Yes! Listing your business in a Canadian business directory provides various advantages to your website’s SEO ranking. To begin with, these business directories gives you more opportunity to inbound links. When an online visitor sees your website link in an online directory, they can click it and be redirected to your website right away. This can further boost the online traffic of your website. It’s also a great way to boost your ranking on search engines. A search engine, like Google, will rank your website higher if it can locate more backlinks. This is particularly true for authoritative web directories. Your website will gain greater significance in the eyes of Google’s search engine crawlers if it is connected to an extensive online directory, such as Google My Business. This will result in a higher SERP page ranking. As you may be aware, the better your search engine result page rank, the more people will click on your website link.
Are business listings SEO-friendly?
As already said, business listings can significantly affect your business’s SEO through increased inbound links opportunities. It also helps your business be more authoritative, which has an immense impact on your website traffic.
Can you start an online listing without a business website?
Of course. Most business directories do not require you to have a website. Business directories, initially, serve as a place where people can look for businesses that might interest them or they need. However, building a website for your business can offer you more promotional options, like newsletter sign-ups, appointment scheduling, direct purchase, and more, which most business directories cannot offer you. If you do not have a website, it is crucial to ensure that your business’s exact location and phone numbers are updated and correct.
Do business directories count as backlinks?
Yes. Google considered submitted links in reputable business directories, like 5in, as do-follows backlinks. And as we all know, backlinks are an essential ranking factor used by search engines. The more high-quality and relevant links connecting to your site, the higher your ranks will be on SERP. In addition, business directory backlinks serve as a foundational link for websites, especially for newly built sites, which can also help build up a more diverse link profile. It also helps you build your website domain authority and can increase brand awareness. Most importantly, these business directories links can send referral traffic to your website.
What does a business directory do?
Business directories are a site that compiles business information in a user-friendly format. The primary purpose of Canadian business directories is for users to conveniently find information about a business that offers a product or service they need or are interested in. However, the benefits of listing your business in a directory are not limited to being seen by possible consumers. If your business listing includes website submission, it can help you improve the reputation of your website and can increase the traffic of your website through referral clicks. Business directories can also help you establish a connection, not only to clients but also to possible business partners.
What is the difference between Social Bookmarking and Directory Submission?
Business directory submission is listing your business, including its essential information, in online directories, so online searchers can be aware of the products and services you offer. On the other hand, social bookmarking websites are sites where people bookmark the websites of their interest. Basically, social bookmarking categorizes websites according to interest. These two link submissions can boost website SEO.
Why should I use an online business directory if I already have a website?
To begin with, it is great that you definitely understand how vital online presence and visibility are to the success of your commerce. Yes, online business directories cannot offer you all the promotional features you can do with a website. However, you should also understand the fact that you are not alone. And most probably, not all of your probable consumers are aware that you have a website. If you lack visibility on the search engine’s first page, only a few people can discover you and visit your website. This is where online business directories became crucial. Besides allowing your business to be discoverable, it also boosts your website. Online business listings are considered backlinks, which is a crucial factor to your website’s SERP ranking. In addition, online business listings are also a credible source of referral traffic.
Does directory listing help increase my business?
Yes. Especially that, nowadays, people trust Google’s recommendation more than the recommendation of another person. In addition, the reviews that your business will collect through online listings will help you level up your business strategy. These reviews also serve as an organic promotion of your business through word of mouth. If you have a website, a Canadian business directory is an excellent source of both backlinks and referral traffic to your website, which can dramatically boost your search engine ranking.
Many proprietors are aware of how helpful listing a business in an online directory is, but some are still missing a lot. And since business directories were utilized before the bloom of the internet, many are misled by the idea that online business directories are helpless compared to a website.
Yes, it is true that online business directories are primarily meant to serve the original purpose–as a reference for consumers. Still, they can offer more than that, especially since the online presence has a massive impact on the success and continuance of commerce. Business directories are an excellent way to stay ahead of your competitors in your chosen niche.
Listing your business in a Canadian business Directory boosts your online presence and visibility. It allows you to be discoverable by your potential customers, hence, increasing your sales. In addition, it helps you introduce the products and services you offer so the audience can be more aware of your brand. And since online visibility is a ranking game, it is crucial to ensure that you can stay at the top of your game.
So, if you’re looking for a reliable Canadian business directory, you’ve come to the perfect spot! We provide services to businesses to promote online interaction and, as a result, improve their overall profile. Please don’t hesitate to contact us; we’d love to collaborate with you as you pursue your business objectives.