A lot of entrepreneurs start out small, and more often than not, they do not usually know what to do after establishing their business. There is the matter of advertising and marketing, and enticing clients to check out their products and services. While word-of-mouth marketing is effective and print ads are powerful, you also have to consider listing your business in a Canadian business directory.
What is Canadian Business Directory ?
A Canadian business directory is a list of all businesses in Canada. This guide is posted online to help interested clients search for a particular product. While others are quick to say they don’t need to be part of a Canadian business directory to boost their business, a lot of entrepreneurs actually attest to the many benefits that being part of a Canadian business directory can bring for a business, whether big or small.
Advantages of Canadian Business Directory
A directory serves as a one-stop shop for clients. The advantage is indeed two-way: Clients immediately see what they are looking for, and businesses easily get client calls. This list gives you an edge over others who aren’t listed in the directory because you are more visible in search engines. For example, when a potential client types a certain keyword related to your business on Google, there is a huge possibility that your business would be the one to show up first. It’s a no-brainer that people usually click the first one that comes up, thinking it is the “top ranking” business. (Some lists, though, are alphabetically arranged and the ranking system may not be applicable.)
A Canadian business directory also helps establish links with you and other networks. Know that not only clients look up business directories. Sometimes, other businesses search for potential partners to team up with. For example, a makeup artist may post in the directory and wait for a call from a wedding expo or from wedding organizers. Another example is for the owner of a vape business. He or she could use the directory to search for suppliers of plastic bottles and other materials for selling e-cigarettes.
Bring Authority to Your Business
What’s more, being listed in a directory gives authority, integrity, and credibility to your website. It makes you legit because you will only be listed if your business is real.
Potential and current clients will also appreciate it if they can easily see the information about your business. Imagine in the past when clients had to make a lot of effort just to contact the owner of the business. These clients had to search manually, without the aid of the Internet. Now, they can gain access to the establishment’s office or company address, telephone and mobile number, and other pertinent information by just looking up the company in a Canadian business directory.
Cost Effective Method
Another benefit of business directories is that it is a cost-effective way of link-building. You don’t have to spend so much on marketing. In fact, those who have their businesses listed even get links that could be shared on social media. This is really helpful, especially if you are struggling to gather more clients. As they say, a Web page without links is like an uncharted island. It would be a waste to prepare a lot concerning your business and yet having only a handful of people know about it.
This is the purpose of any business directory. Aside from giving your website and business credibility, it takes you closer to your clients. The directory is a simple and systematic way of getting more customers without having to shell out a ton of money.
Lastly, a business directory creates a special network of similar businesses. Though essentially you are in a stiff competition, in some cases this network proves valuable as well. There would be times when you would want to venture and merge with other establishments. If this is one of your plans in the future, a business directory can help you with that.