Marketing can be challenging for small businesses. They operate with limited resources to survive and have to maximize all their revenue from sales to thrive. Because of this environment, small businesses encounter problems. Some entrepreneurs don’t know where to start with marketing and have no marketing plans. Others have spent on advertising and promotional materials, but do not see their return on investment. Still others are not getting enough referrals and word-of-mouth to generate sales.
A cheap and effective solution for all these problems is online business directories. Small companies can market themselves and their products or services through the Canada local business directory. A listing in a local business directory is basic, but small businesses forget business directories and don’t have any listing in them at all. Small businesses focus too much on social media, email and content marketing techniques to boost brand awareness and sales. It’s an inexpensive and effective solution to market their business online.
Benefits of Canada Local Business Directory to Small Businesses
Small businesses can definitely benefit from local business directories. Some benefits include:
- A listing in 5in increases your company’s visibility especially in local markets. People who are searching for a particular product or service normally end up in a business directory. Potential local leads in Canada are more likely to find your business if it is listed in a Canada local business directory.
Your business may have been operating for years, but without any online presence, people may not even be aware that you exist. An online directory listing is a good way for you to reach new clients and customers.
- A listing in Canada local business directory drives traffic to your website. It doesn’t only point people to your website; it also encourages them to try your product or service. What’s more is that you’re getting a good amount of targeted traffic to your website. It has the potential to add to your existing roster of customers and increase sales.
- It adds credibility to your company. Having a strong online presence helps build a positive image of your business. Other than that, it also communicates what your company is and what it offers to your audience. The bottom line is that a listing in Canada local business directory can contribute to brand and image building.
- A listing in a local business directory can help you reach your target market. The advantage of putting your listing in Canada local business directory is that it is specific to your country and area. It automatically exposes your business to the Canadian market.
- A listing can improve your search ranking. Ranking high in terms of specific search terms is vital for your business to get noticed online. Some business directories have high rankings in certain search terms. If you can’t rank high for a specific term, you can add your listing to a directory that does and reap the benefits. More importantly, the directory mentions your business and links your website. This helps your website’s search engine rankings.
Advantages of Canada Local Business Directory to Customers
Customers can also benefit from your business listing. Listings in websites like the Canada local business directory can help them access your business and product or service. Having complete and updated information is essential since this can lead them to your doorstep. A listing can also give them a better idea of the product or service you offer and how it benefits them.
A listing is also a stepping stone for customers to get to know and interact with your business. Having links to your website and social media platforms can help them see your product or service and communicate with you. If they like your business, they can also help share your business through word of mouth and give referrals.